Top 5 Tips for Landlords to Attract Quality Tenants

Top 5 Tips for Landlords to Attract Quality Tenants (Plus 3 Bonus Tips!)

As a landlord, your goal is not just to fill your property but to attract tenants who will care for it as if it were their own. High-quality tenants are reliable, respectful, and responsible — the perfect match for a successful and stress-free tenancy. If you're looking to attract tenants who tick all the right boxes, here are five top tips from Perren Property to help you secure the best tenants for your property.

1. Price your property competitively

The first step in attracting good tenants is setting the right rent. Overpricing your property can deter high-quality tenants who understand the market and know what to expect for their money. To get an accurate understanding of your rental value, consider getting a professional valuation. At Perren Property, we offer free valuations, providing you with a competitive price that attracts serious tenants while maximising your rental income.

2. Present your property in the best light

First impressions count. Tenants will naturally gravitate towards properties that are well-maintained and visually appealing. Take time to make sure your property is in top condition — fix any small repairs, clean thoroughly, and consider staging it for viewings. High-quality tenants will appreciate a home that's move-in ready, and professional photographs can also help your property stand out online.

3. Highlight key features

To attract the right tenants, make sure you're marketing the unique features of your property. If you have a spacious garden, proximity to good schools, or recently updated fixtures, make sure to highlight these in your listing. At Perren Property, we take care to craft listings that showcase your property’s best features, ensuring you attract tenants that are a good match for your home.

4. Offer flexibility on lease terms

Flexibility is key to securing quality tenants. While a standard 12-month lease might be the norm, consider offering shorter or longer terms depending on the tenant’s needs. If a tenant wants to sign a longer lease, for example, it can provide stability for both parties and reduce the risk of turnover. Discuss with your letting agent to find a balance that suits you and appeals to the market.

5. Provide a professional, efficient service

Good tenants are looking for professional landlords or property managers who handle their obligations effectively. Ensure your property management processes, such as repairs, maintenance, and tenant communication, are organised and timely. By working with a full-service property management company like Perren Property, you can rest assured that your property and tenants are well looked after, helping to attract and retain high-quality tenants.

Bonus Tips: Less known strategies to secure quality tenants

While the above tips are fundamental, there are a few more strategies that not every landlord considers. These bonus tips can give you an edge in attracting top-tier tenants:

Bonus Tip 1: Pre-screen tenants with a “soft inquiry”

Before going through the formal application process, consider conducting a soft inquiry. This could include a brief conversation with prospective tenants to get a feel for their expectations, rental history, and lifestyle. It’s not as formal as a background check but can give you a sense of whether they’ll be a good fit. For example, ask about their previous experiences as tenants, why they’re moving, and what they’re looking for in a property. This soft screening can help you quickly weed out less desirable applicants and focus on quality ones from the outset.

Bonus Tip 2: Create a tenant welcome pack

Creating a tenant welcome pack can leave a great first impression and attract high-quality tenants who value professionalism. This pack could include useful information about the property, local amenities, rubbish collection schedules, and any appliance manuals. It’s also an opportunity to lay out clear expectations from the outset, including contact details for property management and guidelines for reporting repairs. A well-prepared welcome pack shows that you are organised and care about providing a smooth tenancy experience — a factor that can appeal to tenants who are also responsible and conscientious.

Bonus Tip 3: Offer value-added incentives

In competitive rental markets, offering small value-added incentives can help attract quality tenants without reducing rent. Consider including utilities such as internet or a Netflix subscription for the first six months, offering a cleaner to service communal areas (if it’s a shared rental), or even providing an eco-friendly welcome kit. These small touches can make your property stand out, particularly to long-term renters who are looking for a hassle-free living experience.

Conclusion:

Attracting high-quality tenants is all about creating a positive first impression and ensuring your property stands out in a competitive market. By pricing competitively, presenting your home in the best light, and offering professional services, you’ll already be ahead of the curve. Adding unique incentives like a welcome pack or pre-screening potential tenants can further differentiate your rental property and ensure a smooth, successful tenancy.

At Perren Property, we pride ourselves on helping landlords manage their properties efficiently and professionally. If you’re looking to maximise your property’s potential and secure the best tenants, get in touch today for expert advice and support.